First Ever Mobile Truck in Cambodia to Reach Out to Consumers                            

Throughout The Country

Phnom Penh, 15 JANUARY 2016 – Greatness favoured the bold today with the launch of Angkor Premium Extra Stout Draught, the first real stout draught in Cambodia and the unveiling of Angkor Stout Experience Truck, the first ever mobile bar designed to enrich drinking experience to drinkers around the country. The launch was held in Angkor Beer’s new office with an elaborated setup design that signifies the stout’s character of bold and quality. 

“We are extremely delighted to bring forth to our consumers a new product innovation that is bold in taste and character. This high quality Angkor Stout Draught is made only from the finest ingredients sourced internationally from Australia to Denmark, from Poland to the USA. And of course, it is brewed with our arsenic-free spring water from the mountains of Sihanoukville” exclaimed Norman Lim, Sales & Marketing Director of Angkor Beer.

Guests at the launch event were treated with abundance of drinks and food while being entertained to a series of songs by popular artist, Chhorn Sovannareach and Sok Seylalin and hosted by Emcee Marin and Heng Phanna. In an unprecedented move towards boldness, guests had the experience to pour the newly launched Angkor Premium Extra Stout Draught to witness the innovative feature of the product, which has downward gas flow.

“This product is uniquely different as you can see the gas flows downwards rather than upwards. You can truly taste the creaminess of the product and you can see the rich foam head. This is a true greatness to be shared. That is why we’ve built the first ever mobile truck to bring forth this innovation and experience to our drinkers around the country” continued Lim.

The Angkor Stout Experience Truck will be roving throughout Phnom Penh and to other provinces in weeks to come. The truck’s schedule will be announced via social media

Angkor Premium Extra Stout also reveals a new packaging design which is bolder in look to signify the premium quality of the stout. Guests were treated to another round of drinks and entertainment when they were ushered up to Angkor Beer Tavern where a 5 member band rocks the night away.

Angkor Premium Extra Stout Draught will be available in selected bars and restaurants.

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About Angkor Premium Extra Stout

Angkor Premium Extra Stout is made with the finest international ingredient With state-of-the-art brewing equipment, canning and kegging lines and brewed by international brew masters. Strict quality control system is in place to ensureAngkor Premium Extra Stout, are produced consistently and remain of the highest quality. Angkor Premium Extra Stout was recognised for its quality in 2011 by becoming the only Cambodian beer to have ever received the Grand Gold Quality Award, the highest possible honour from the prestigious Monde Selection of Belgium.